008: “What’s the Secret to Sales That Don’t Suck?” ft. Alex Boyd
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008: “What’s the Secret to Sales That Don’t Suck?” ft. Alex Boyd
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🎙️ Episode Snapshot
In this layered and laugh-filled conversation, Erik sits down with multi-time founder and investor Alex Boyd to talk about the collision of AI, leadership, and personal transformation. What begins as a conversation about technology and team-building morphs into a masterclass on intentional leadership, career evolution, and building with clarity. From building software tools in 20 minutes to learning when (and how) to fire someone, this episode is equal parts real talk and roadmap for the next-gen leader.
👤 About the Guest
Alex Boyd is a founder, investor, and product strategist with deep roots in the startup and agency world. He’s the co-founder of:
- Wildfront – a micro PE firm focused on product-led growth and lean teams.
- Aware – a tool for managing relationship-based influence on LinkedIn.
- RevenueZen – an agency known for thought-leadership marketing.
Alex blends technical curiosity with a philosopher’s mindset. With a background in philosophy and a long career in GTM strategy, Alex brings rigor, creativity, and deeply human insight to how products—and people—grow.
🧭 Conversation Highlights
- The three primary applications of AI—and why only one of them really excites Alex.
- Why AI isn’t killing creativity, but is redefining what counts as creative value.
- How to avoid “perception gaps” when AI creates the illusion of competence.
- Alex’s evolution from agency operator to product investor, and how he built a life of ease, not hustle.
- Why the most dangerous employees are the ones you know should go—but feel like you can’t fire yet.
- Erik and Alex unpack what it means to lead imperfectly but powerfully in the face of complexity.
💡 Key Takeaways
- AI requires a team re-architecture. The best companies are replacing typers with thinkers and editors, not just automating.
- Output isn’t everything. Quality still trumps quantity, and leaders must coach teams through false confidence from AI-generated work.
- You don’t need a five-year plan. You need a strong feedback loop and the courage to pivot when the data tells you to.
- Leadership is learning to tolerate storms. Holding discomfort while staying honest and curious is the real job.
❓Questions That Mattered
- What happens when creativity becomes editing, not ideation?
- Are we eliminating the training grounds that once produced great leaders?
- How do you build a business that supports your best thinking?
🗣️ Notable Quotes
“The problem isn’t AI—it’s the perception gap it creates in people who think it did the job.”“We’re replacing thinkers with editors, and it changes everything about how you build a team.”“You don’t have to lie—but you don’t have to answer every question someone asks you, either.”“I’m not comfortable, but I have ease. That’s the life I want.”“I don’t plan 10 years out—but I do check my QuickBooks twice a day.”🔗 Links & Resources
- 💼 Connect with Alex Boyd on LinkedIn
- 📈 RevenueZen
- 🧠 Wildfront (coming soon)