Amit Shetty is a creative lead, strategist, curious explorer, and mentor on a journey from the bustling lanes of Hyderabad to the global stage of design.

His story includes thirteen years of translating complex puzzles into scalable, human-centered solutions across SaaS, healthcare, and beyond.

His roots run deep in both design thinking and visual storytelling, forged first in animation studios, then shaped leading product design for millions of users.

In this conversation, Kevin Mooney and Amit Shetty explore how AI is reshaping creativity while underscoring the irreplaceable value of human imagination. They discuss intention and impact in communication, branding challenges, and understanding client needs, along with balancing budgets in creative projects. Storytelling is highlighted as essential in branding, and marketing is seen as an evolving landscape where technology and humanity must coexist. They also cover user experience—prioritizing simplicity and convenience, the role of loyalty programs, and frameworks that guide design solutions. Generational shifts, especially growing awareness of mental health and the need for foundational design skills, are noted. Finally, they stress authenticity and direct communication in content creation and professional interactions.

Find Amit:

LinkedIn: www.linkedin.com/in/itsamyth/

Instagram: www.instagram.com/its_a_myth/

Affiliate Links:

Webflow: https://try.webflow.com/1p91anb2byd3

Bloom: https://bloom.cello.so/hXX9A7c0zQc

Chapters:

00:00 The AI Conversation: A New Era

02:50 Creative Industry Evolution: AI's Role

05:34 The Human Touch: Meraki in Creation

08:34 Branding and Therapy: Understanding Client Needs

11:07 Intention vs. Impact: The Core of Communication

13:49 Navigating Budget Constraints in Creative Projects

17:03 The Balancing Act: Quality vs. Cost

19:36 The Importance of Storytelling in Branding

22:45 The Role of Experience in Design

25:25 The Evolution of Marketing: Trends and Impact

28:19 The Future of Design: Bridging Technology and Humanity

59:22 User Experience and Convenience

01:02:01 Understanding Loyalty Programs

01:02:58 Frameworks and Their Importance

01:06:07 The Role of Communication in Design

01:07:50 Value in Conversations

01:09:29 Connecting with Younger Generations

01:12:36 Generational Perspectives on Work

01:17:03 Mental Health and Adaptability

01:21:26 The Importance of Foundational Skills

01:24:11 The Evolution of Design and Technology

01:29:09 Exploration in Content Creation

01:34:47 The Role of Authenticity in Content

01:45:18 The Value of Direct Communication

Takeaways:

- AI is a hot topic, but human creativity remains essential.

- The concept of 'Meraki' emphasizes putting soul into work.

- Branding requires understanding the client's story and needs.

- Intention and impact are crucial in communication.

- Budget constraints can limit creative solutions.

- Quality of the product is paramount for success.

- Storytelling is key to effective branding.

- Experience in design leads to more efficient solutions.

- Marketing trends come and go, but core values remain.

- Balancing technology and humanity is the future of design.

- User experience should prioritize convenience and simplicity.

- Understanding loyalty programs is crucial for effective design solutions.

- Frameworks provide structure but should be flexible to adapt to specific projects.

- Clear communication enhances collaboration and understanding in design.

- Value in conversations is about making meaningful connections.

- Connecting with younger generations requires understanding their unique perspectives.

- Generational differences influence work ethics and priorities.

- Mental health awareness is growing among younger generations.

- Foundational skills are essential for effective design work.

- Exploration and curiosity should be encouraged in content creation.