Ryan is a Coach, Entrepreneur, and Founder of ROVE Agency. He lives with his wife and 2 kids Upcountry on Maui.

His track record over the last 18 years includes industry marketing coverage ranging from brand narrative & campaign strategy, design, copywriting, advertising, analytics, web design, project management (and more). You name it, he’s probably done it. He holds a BA in International New Media Communications from Oregon State University.

He’s worked at agencies both large and small, as well as in-house for some amazing brands like Disney/ABC Television Group, The Syndicate, 10 Barrel Brewing, Air Kauai, Thump Genuine Coffee, and many more.

Find Ryan:

https://www.theroveagency.com/

Affiliate Links:

Webflow: https://try.webflow.com/1p91anb2byd3

Bloom: https://bloom.cello.so/hXX9A7c0zQc

Chapters:

00:00 Exploring Podcast Dynamics

02:51 Navigating the Structure of Conversations

05:43 The Challenge of Niche Marketing

08:39 Monetizing Social Media: The New Frontier

11:24 The Ethics of Coaching and Community Building

14:09 Client Relationships vs. Community Coaching

17:09 The Balance of Responsibility in Business

19:47 The Importance of Clear Expectations

22:43 Learning from the Coaching Model

25:39 Building Trust and Accountability

28:26 Final Thoughts on Business Strategies

34:42 Establishing Trust in Client Relationships

37:14 The Role of Content in Building Relationships

41:49 Building Credibility and Personal Branding

46:52 Navigating Growth and Competition

52:38 Simplifying Marketing Language for Clients

58:23 Understanding Social Media Goals and ROI

01:06:49 The Importance of Call to Action in Social Media

01:09:05 Understanding the Holistic Approach to Marketing

01:11:14 Simplifying the Client Agency Relationship

01:14:04 The Value of Experience and Learning from Failures

01:16:57 The Myth of the Silver Bullet in Marketing

01:19:14 The Balance Between Purpose and Profit

01:23:25 Creating Meaningful Work and Client Relationships

Takeaways:

- Conversations can be structured yet free-flowing.

- Finding a rhythm in podcasting is essential.

- Monetizing content requires understanding audience needs.

- Coaching models shift responsibility to clients.

- Building a community can reduce client management stress.

- Personal branding is crucial for credibility.

- Content serves as the first conversation with potential clients.

- Authority in coaching can lead to better client outcomes.

- Navigating local and national markets is key for growth.

- Authenticity in branding fosters trust. Marketing is more than just external communication; it's an internal process.

- Clients often seek solutions without understanding the complexities involved.

- Trust is a crucial element in the marketing process.

- Defining marketing terms in relatable ways can enhance client understanding.

- Social media strategies must align with clear business goals.

- Creative problem-solving is essential for effective marketing solutions.

- Misconceptions about social media success can lead to misguided strategies.

- Calls to action should be clear and compelling to drive engagement.

- SEO is a critical component that many clients overlook.

- A holistic approach to marketing is necessary for long-term success.