Choosing the right market isn’t a gut decision. It’s not about where you think rents are high or where you heard investors are flocking.

Most investors fail because they skip the data and jump straight to making offers.

🚨 Big mistake.

Before I ever invest in a market, I analyze 5 critical metrics that instantly tell me whether there’s real opportunity or if I’m about to waste months chasing deals that won’t pencil out.

In my latest video, I’m breaking down:

✅ Metric #1: The sneaky market indicator that reveals long-term appreciation potential
✅ Metric #2: How to instantly tell if there’s ENOUGH deal flow (so you don’t waste time)
✅ Metric #3: Why home values matter EVEN if you’re buying apartments (this one surprises people)
✅ Metric #4: The #1 overlooked stat that silently KILLS your ability to scale (99% of investors never check this)
✅ Metric #5: The data point that separates profitable markets from cash traps

This is exactly how I analyze markets in real-time before making a move. If you want to build a real estate portfolio that grows without relying on luck, you need to watch this.

The investors who master this process scale faster, waste less time, and close bigger deals with confidence.

The ones who don’t? They keep spinning their wheels on markets that will never work for them.

00:00 Introduction and Podcast Overview
00:35 The Importance of Scaling Up
01:42 Developing Your Acquisition Criteria
02:20 Live Case Study: Skokie, Illinois
08:02 Defining Your Buy Box
08:39 Exploring Different Asset Classes
20:26 Evaluating Market Demographics
26:42 Pivoting to Nearby Markets
29:37 Final Thoughts and Next Steps