Episode Overview:

In this exciting episode of "Marketing in the Age of AI," host Emanuel Rose welcomes marketing and tech guru Michael Buckbee for an in-depth discussion on the transition from traditional SEO to Generative Engine Optimization (GEO). Discover how brands can thrive in a digital landscape dominated by AI search engines like ChatGPT and Google Gemini.

What You'll Learn:

• The key differences between SEO and GEO 🌐

• Understanding "search evaporation" and its impact 📉

• Strategies for training AI models to represent your brand 👨‍💻

• Leveraging AI tools for a competitive edge 🏆

Featured Guest:

Michael Buckbee, co-founder of Knowatoa, has wielded marketing and technology to assist high-profile clients including the U.S. Navy, Fortune 100 companies, and political campaigns. Today, he specializes in helping brands enhance their visibility and sentiment within AI-driven search platforms.

Episode Highlights:

• Insights on GEO tactics and tools to enhance web presence.

• Michael’s journey from software development to a marketing expert.

• Discussion on leveraging generative AI for improved digital strategies.

• Real-world examples of successful AI integrations in business.

• Analysis of Google’s dominance in the search space.

Connect and Explore More:

Connect with Emanuel Rose:

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with Michael Buckbee:

• LinkedIn: https://www.linkedin.com/in/michaelbuckbee/

Further Reading or Resources:

For a deeper dive into this episode's topics, visit our blog: https://emanuelrose.com/winning-with-ai-smarter-digital-marketing-in-the-age-of-generative-search/

Explore Emanuel's book "Authentic Marketing in the Age of AI" for actionable insights: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

If you enjoyed this episode, don't forget to subscribe, like, and leave a comment. Join the conversation and stay ahead in the world of AI-driven marketing!

Stay connected and empowered in the evolving digital world. Visit Emanuel's personal site: https://emanuelrose.com/

#AIinMarketing #GenerativeSearch #DigitalStrategy #SEO #GEO #ArtificialIntelligence #MarketingInnovation #EmanuelRose #MichaelBuckbee