“Too colourful for the NZ woman” - Cushla Reed of Minx Footwear on boldly backing yourself in business
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“Too colourful for the NZ woman” - Cushla Reed of Minx Footwear on boldly backing yourself in business
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In this episode of Business In Focus, Amanda sits down with Cushla Reed, founder of the beloved New Zealand fashion footwear brand Minx. From her early days growing up on the Kapiti Coast to running a nationwide business based in the heart of Onehunga, Cushla’s journey is anything but ordinary.
She shares how she got her start in her stepfather’s shoe factory, the bold leap she took launching Minx with her sister in 2000, and the near-collapse of the business after a disastrous joint venture in Fiji.
With candour and humour, Cushla talks about resilience, creativity, and the powerful moment she received a surprise cake and a handwritten note from a stranger.
This conversation is a celebration of women in business, design with heart, and the kind of fearless reinvention that defines so many Onehunga businesses.
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