“It’s like Netflix but for your car": Switching Lanes with Desmond Hang
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このコンテンツについて
For our sixth episode, our Legally Consumed co-hosts switched lanes and explored the vehicle subscription model offered by Carbar, an automotive technology start-up disrupting the traditional Australian vehicle usage model. Joining us for this episode is Desmond Hang, CEO and Co-Founder of Carbar, who shares how his passion for technology and cars is steering the automotive industry in a new direction.
This episode explores the impact that mobility and leveraging customer experience insights have had on traditional car ownership and the evolution of the automotive retail space.
With a background in direct-to-consumer digital products, Desmond shares the journey of Carbar from a small warehouse to a presence across the entire Eastern seaboard of Australia. Stay tuned to find out the difference between car leasing, hiring and subscription models and how a focus on flexibility and value-added partnerships shaped Carbar’s product offering.
If you’re interested in learning the process of designing a service offering or how to channel your passion into building a business, then this podcast is for you.
If you would like to provide feedback on this episode or have any questions for CIE Legal, please reach out to us below:
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Website: https://www.cielegal.com.au/