Your community is watching what you do - far more than what you say.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) challenges local leaders, staff, and board members to practice the same collaboration and marketing behaviors they expect from others.

This episode covers:

• Why leaders must model marketing and collaboration practices
• How poor habits erode credibility and participation
• The danger of “I didn’t have time” as a leadership excuse
• How board members can set the tone for local engagement
• How automation makes it easy to lead by example
• The ripple effect when your board walks the talk

Whether you’re a Main Street director, Chamber leader, DMO, or board member, this episode will help you turn good intentions into visible action that inspires others.

💡 Pro tip: If you want others to participate, make it easy - and start by doing it yourself.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/

The holiday season is your biggest opportunity to create momentum - if you do it right.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) shares practical, creative, and proven ideas that Main Streets, Chambers, DMOs, and small businesses can use to turn the holidays into a marketing engine.

This episode covers:

• How to use seasonal content to support your local businesses
• Promotion ideas like 12 Days of Christmas and giveaways
• How to turn holiday campaigns into profit centers
• Building momentum before, during, and after your event
• Using blogs, newsletters, and social to multiply your reach
• How to grow your email list while making an impact

Whether you want more foot traffic, engagement, or revenue, these tactics are built to deliver.

💡 Pro tip: Combine content and incentives to drive participation - then reuse it to tell your story.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/

Posting to Facebook isn’t enough - and it never really was.

In this episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) breaks down how to actually reach people using a smarter, simpler distribution strategy that starts with your website and ends with results.

This episode covers:

• Why content without distribution is a waste of time
• How to share content once and have it show up (mostly) everywhere
• Why social media reach is broken (and what to do instead)
• How to grow an email newsletter that actually gets seen
• What happens when your content starts ranking in Google
• The power of cross-promotion using free Locable tools available to Locable Communities

Whether you run a business, Main Street, Chamber, DMO, or nonprofit - if you’re tired of shouting into the void, this episode is for you.

💡 Pro tip: If your content is worth writing, it’s worth putting on your website as your home online.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/

Think local marketing has to be complicated? Think again.

In this kickoff episode, Brian Ostrovsky (creator of Marketing 3-4-5™ and founder of Locable) introduces the simple Marketing 3-4-5™ approach that helps local leaders and doers take back control - without burning out.

This episode covers:

• The 3 reasons you do marketing
• The 4 reasons people choose to work with you
• The 5 ways you reach people today
• 🎯 Why overthinking kills action - and what to do instead

Whether you’re running a Main Street, Chamber, DMO, nonprofit, or small business, this podcast is built for you.

🔗 Mentioned Resources

• Locable’s Cross-Promotion Tools → https://www.locable.com/automate-cross-promotion-with-your-local-connections/
• Express Email Newsletters → https://www.locable.com/express-email-newsletters/
• Community Calendar Tools → https://www.locable.com/the-self-updating-community-calendar/
• Marketing from the Car Blog → https://www.marketing345.com/marketing-from-the-car-podcast/
• Buy the Marketing 3-4-5™ Book >>
• Learn more about becoming a Locable community → https://www.locable.com/locable-communities-simplify-marketing-automate-collaboration/