Keywords
college life, entrepreneurship, social media, marketing strategies, community building, authenticity, networking, advice for students

Summary

In this episode of the Social Dialogue Podcast, hosts Shane and Jenna Shaps welcome marketing expert Lindsay Pinchuk. They discuss the evolution of social media marketing, the importance of building community through in-person connections, and the balance between personal and professional life on social media. Lindsay shares valuable insights on networking and career advice for the next generation, emphasizing the importance of authenticity and engagement in both business and personal interactions.

Takeaways

• College is a time to enjoy and not stress about jobs.
• Networking is crucial; talk to everyone you meet.
• Authenticity in social media builds trust and community.
• Building a business requires showing up consistently.
• In-person connections enhance online engagement.
• Social media strategies must adapt to changes.
• The importance of community in entrepreneurship.
• Work-life balance is essential for personal fulfillment.
• Mentorship and guidance can shape career paths.
• Success is earned through hard work and dedication.

Chapters

00:00 Navigating College Life
02:47 Spring Break Plans and Future Aspirations
05:50 Podcasting Journey and Production Insights
09:00 Introduction to Lindsay Pinchuk
11:38 Instagram Changes and Marketing Strategies
14:36 Building Community Through Business
15:28 The Birth of Bump Club
17:47 Authenticity in Marketing
19:54 Building Community Beyond Social Media
23:28 Navigating Social Media and Personal Life
31:10 Balancing Work and Family Life
36:12 Advice for the Next Generation

Guest

Lindsay Pinchuk

https://www.lindsaypinchuk.com/contact

https://www.instagram.com/dearfoundher

https://www.instagram.com/lindsaypinchuk

Two generations, one conversation.

Shane (age 52) and Jenna (age 21) are a mother/daughter team who both work in the world of social media management. Our show let's us share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all.

In our second episode we talk about what it's like to enter a new chapter of life:

Shane has recently become an empty nester (aka "bird launcher") and Jenna is on the precipice of graduating college.

Our social channels for the show are just getting started. You can find us on Instagram and Facebook soon.

Two generations, one conversation.

Shane (age 52) and Jenna (age 21) are a mother/daughter team who both work in the world of social media management. Our show lets us share our different perspectives on life today, including trends, fashion, friendships and career, and how social media impacts it all.

The first episode is all about that first year of college - finding yourself, finding your people, and how parents need to let go.

Jenna shares what she's learned since those first harrowing days as a college freshman, how it felt getting left out of a friend group, how she found quality friends and her advice to current freshman.

Shane talks more about the parents and how they need to let go - sharing a couple quips from some of the college Facebook groups she's in.

It's our first one and they'll keep getting better from here. We hope you'll tune in!

Our social channels for the show are just getting started. You can find us on Instagram and Facebook soon.