In this episode of Leaders of the Ledger, Caleb Jenkins, an Enrolled Agent (EA), shares his unique journey into the world of accounting, not as a traditional CPA, but as an educator and mentor, committed to reshaping the profession. Caleb discusses the evolution of accounting, the impact of AI, and why he believes human connection remains at the heart of the industry.

From his early days helping his mom with QuickBooks and sending invoices for homemade cookies, Caleb’s love for accounting grew organically. He talks about how mentorship, relationships, and communication have been central to his career and the profession as a whole. Caleb also offers predictions for the future, including the emergence of new AI-first tax software and the importance of becoming more human in the age of AI.

Key Highlights:

• Caleb's origins in accounting and how he got his start at a young age
• The importance of mentorship and relationship-building in accounting
• How AI is transforming the accounting profession and creating new opportunities
• Caleb’s views on human connection and staying adaptable in the face of technology
• Predictions for the future of accounting software and industry trends
• Advice for young professionals looking to influence the industry

This episode is a must-listen for anyone in accounting, finance, or business, offering insights into how to balance technical expertise with the human element of mentorship and relationships.

Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps and more at cpapracticeadvisor.com/podcasts/.

Connect with the Speakers:
Caleb Jenkins - an Enrolled Agent (EA). Connect with Caleb on LinkedIn.
Rob Brown – International podcast host and accounting influencer. Connect with Rob on LinkedIn.

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In this episode of Leaders of the Ledger, host Rob Brown speaks with Goran Gmitrovic, founder of Outlook Accounting & Taxes, named one of CPA Practice Advisor’s 40 Under 40. Goran shares his inspiring journey from Croatia to Chicago, his path from football player to firm owner, and how he’s growing Outlook into a top 500 firm.

We dive into topics like:

• Building a professional services firm from scratch.
• The challenges and sacrifices behind entrepreneurial success.
• The impact of AI and automation on accounting.
• Private equity’s growing role in the profession.
• Why human relationships and culture remain the core of accounting.

This conversation is about leadership, resilience, and the evolving future of the accounting profession.

Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps and more at cpapracticeadvisor.com/podcasts/.

Connect with the Speakers:
Goran Gmitrovic – Founder, Outlook Accounting & Taxes (Chicago, IL), and co-founder of Simply Flow AI. Connect with Goran on LinkedIn.
Rob Brown – International podcast host and accounting influencer. Connect with Rob on LinkedIn.

Follow CPA Practice Advisor on Social:

Twitter: https://x.com/cpapracadvisor

Facebook: https://www.facebook.com/cpapracticeadvisor

LinkedIn: https://www.linkedin.com/groups/3927201/

YouTube: https://www.youtube.com/@CPAPracticeAdvisor

This is the premiere episode of Leaders of the Ledger, brought to you by CPA Practice Advisor. While technology dominates much of the conversation in accounting, this podcast focuses on the people—the leaders driving change with courage, culture, and vision.

Hosted by Rob Brown, this show highlights the human side of accounting: the disruptors, culture builders, rainmakers, and unsung heroes reshaping the profession.

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Leaders of the Ledger is produced and owned by CPA Practice Advisor. You can learn more about the podcast, episode recaps and more at https://www.cpapracticeadvisor.com/podcasts/.

Connect with the Speakers:
Rob Brown – International podcast host and accounting influencer. Connect with Rob on LinkedIn.

Follow CPA Practice Advisor on Social:

Twitter: https://x.com/cpapracadvisor

Facebook: https://www.facebook.com/cpapracticeadvisor

LinkedIn: https://www.linkedin.com/groups/3927201/

YouTube: https://www.youtube.com/@CPAPracticeAdvisor