最初の1冊は無料。今すぐ聴こう。
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Winning the Story Wars
- Why Those Who Tell - and Live - the Best Stories Will Rule the Future
- ナレーター: Jonah Sachs
- 再生時間: 7 時間 14 分
- カテゴリー: ビジネス・キャリア, 事業開発・起業
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Made to Stick
- Why Some Ideas Survive and Others Die
- 著者: Chip Heath, Dan Heath
- ナレーター: Charles Kahlenberg
- 再生時間: 8 時間 37 分
- 完全版
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- 著者: Brian Solis
- ナレーター: Sean Pratt
- 再生時間: 4 時間 7 分
- 完全版
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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The Storytelling Animal
- How Stories Make Us Human
- 著者: Jonathan Gottschall
- ナレーター: Kris Koscheski
- 再生時間: 5 時間 32 分
- 完全版
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Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It's easy to say that humans are "wired" for story, but why? In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems.
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How Brands Grow
- What Marketers Don't Know
- 著者: Byron Sharp
- ナレーター: Daniel May
- 再生時間: 6 時間 34 分
- 完全版
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Unleash the Power of Storytelling
- Win Hearts, Change Minds, Get Results
- 著者: Rob Biesenbach
- ナレーター: Rob Biesenbach
- 再生時間: 3 時間 10 分
- 完全版
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Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.
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A New Psychology for Sustainability Leadership
- The Hidden Power of Ecological Worldviews
- 著者: Steve Schein
- ナレーター: Matt Patterson
- 再生時間: 4 時間 17 分
- 完全版
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Drawing on interviews with 75 leaders in more than 40 multinational organizations and NGOs, the author explores how ecological worldviews are expressed in the context of global sustainability practice. By empirically grounding key theories from developmental psychology in sustainability leadership practice, the author encourages us to think about leadership in a different way.
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Made to Stick
- Why Some Ideas Survive and Others Die
- 著者: Chip Heath, Dan Heath
- ナレーター: Charles Kahlenberg
- 再生時間: 8 時間 37 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- 著者: Brian Solis
- ナレーター: Sean Pratt
- 再生時間: 4 時間 7 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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The Storytelling Animal
- How Stories Make Us Human
- 著者: Jonathan Gottschall
- ナレーター: Kris Koscheski
- 再生時間: 5 時間 32 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It's easy to say that humans are "wired" for story, but why? In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems.
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How Brands Grow
- What Marketers Don't Know
- 著者: Byron Sharp
- ナレーター: Daniel May
- 再生時間: 6 時間 34 分
- 完全版
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総合評価
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ナレーション
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ストーリー
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Unleash the Power of Storytelling
- Win Hearts, Change Minds, Get Results
- 著者: Rob Biesenbach
- ナレーター: Rob Biesenbach
- 再生時間: 3 時間 10 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.
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A New Psychology for Sustainability Leadership
- The Hidden Power of Ecological Worldviews
- 著者: Steve Schein
- ナレーター: Matt Patterson
- 再生時間: 4 時間 17 分
- 完全版
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総合評価
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ナレーション
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ストーリー
Drawing on interviews with 75 leaders in more than 40 multinational organizations and NGOs, the author explores how ecological worldviews are expressed in the context of global sustainability practice. By empirically grounding key theories from developmental psychology in sustainability leadership practice, the author encourages us to think about leadership in a different way.
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The Hero and the Outlaw
- Building Extraordinary Brands Through the Power of Archetypes
- 著者: Margaret Mark, Carol S. Pearson
- ナレーター: Lucas Schuneman
- 再生時間: 13 時間 35 分
- 完全版
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A brand’s meaning - how it resonates in the public heart and mind - is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer.
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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- 著者: Donald Miller, Dr. J.J. Peterson
- ナレーター: Donald Miller, Dr. J.J. Peterson
- 再生時間: 4 時間 19 分
- 完全版
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This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
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Influence
- The Psychology of Persuasion
- 著者: Robert B. Cialdini
- ナレーター: George Newbern
- 再生時間: 10 時間 6 分
- 完全版
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Bird by Bird
- Some Instructions on Writing and Life
- 著者: Anne Lamott
- ナレーター: Susan Bennett
- 再生時間: 6 時間 18 分
- 完全版
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For a quarter century, more than a million readers and listeners - scribes and scribblers of all ages and abilities - have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom passed down from Anne’s father - also a writer - in the iconic passage that gives the book its title.
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Competing on Analytics
- The New Science of Winning
- 著者: Thomas H. Davenport, Jeanne G. Harris
- ナレーター: L. J. Ganser
- 再生時間: 10 時間 50 分
- 完全版
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From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.
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Presence
- 著者: Amy Cuddy
- ナレーター: Amy Cuddy
- 再生時間: 9 時間 17 分
- 完全版
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How can we be our strongest selves in life's most challenging situations? We often approach these situations - job interviews, difficult conversations, speaking up for ourselves - with anxiety and leave them with regret. Moments that require us to be genuine and powerful instead cause us to feel phoney and powerless, preventing us from being our best selves.
あらすじ・解説
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories.
With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:
- Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray;
- Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual;
- Memorable stories based on timeless themes build legions of eager evangelists;
- Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world; and
Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz.
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft, but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
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- Doug
- 2016/06/01
Already Outdated (yet interesting)
I strongly recommend about 50% of this book, it's ingenious....but be prepared to slap your forehead at the other 50%.
I almost thought I bought a 'bust' book. Early on I realized that the author was some YouTube sensation a long time ago. He was famous because he made a spoof of the Matrix that went viral...and now he wrote a book. I cringed. I bought his book. Well, in the end...the book indeed broadened my perspective. The author is a smart guy and his insights are clearly articulated. He looks at the world through the lens of a story. Most of us focus on beliefs as the all-powerful force behind a human being, but this author presents a convincing case that our beliefs are a byproduct to a story we've been told. Religion tells a story. Do you believe it? A political party tells a story. Do you vote for them? A corporate product tells a story. Do you buy it? This, I thought, was why I bought the book. The author has an incredible perspective on the god-like power of story.
But, then the author spins out and crashes with ideological sentiment. He tries to tie his interesting perspective to his own biased political ideology. He speaks of the Arab Spring as proof of rosy progress....but he wrote the book just months before ISIS was formed. So there's at least an hour of narration with cringe-worthy optimism about the anarchy in the Middle East . He goes on to romanticize you and me as some heroic 'citizen.' Apparently, our political conformity and our participation with an activist government is humanity's highest calling. But what if I disagree? What if I dissent? Typical of modern thinking....insight into our technological age gets forced into an ideology. If anything, rapid and widespread human interaction in the digital age should make our thinking more kaleidoscopic, not ideologically pure.
I can sum up the book for you: do not underestimate the simplicity of a story. A story will shape your beliefs, and ultimately your behavior.
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- Andrew
- 2012/08/14
Read Joseph Campbell Instead
What disappointed you about Winning the Story Wars?
This book posits that there is a war in marketing--the war between inadequacy marketing and empowerment marketing. Not every company is, to quote South Park, trying to have a rock concert to change the world. And ultimately, Sachs fails to grasp that delivering the promise of empowerment to consumers is not necessarily the other side of the coin from inadequacy marketing--both seek to exploit consumers' insecurities and desires and products/services/goods/ideas, no matter how they are marketed, rarely deliver the transformative power the producer ascribes to them. So to say one is prima facie better than the other is to create a false dichotomy and another example of marketing sizzle with no steak--Sachs' greatest sin with this book. Apart from this false dichotomy, Sachs' other great sin is to attempt to map Joseph Campbell's hero's journey onto creating brand stories. A good idea, but not a new one, and any moderately intelligent person should be able to learn more from (the far superior) source material and apply it to marketing than they will from listening to Sachs go on ad infinitum mapping his take on Campbell onto dozens of modern brand stories. If you purchase this book, you may end up viewing it the way I did--as a punishment you will have to sit through to justify the expense of the purchase rather than as an enlightening pleasure.
What was most disappointing about Jonah Sachs’s story?
The most disappointing aspect of this book was that you could listen to the first chapter and be done with it. These are fairly simple ideas that I would guess began as a PowerPoint/Keynote deck to be presented at marketing/social media/tech conferences that someone encouraged Sachs to develop into a book-length narrative. Big mistake. These ideas would best be conveyed in 40 slides or less in under an hour. Sachs also spends too much time gloating and patting himself/his firm on the back over and over throughout the book for embodying the new paradigm of empowerment marketing. He/they have had some big successes, but is there really anything new here? (pretty sure Nike was doing this more than a decade before your firm mapped the idea onto social causes, bro). Save your money, go to the library and get the Bill Moyers/Joseph Campbell interviews instead. You'll learn more, have a more pleasant listening experience, and won't choke in a smug cloud.
What three words best describe Jonah Sachs’s performance?
smug self-aggrandizing breathless
What reaction did this book spark in you? Anger, sadness, disappointment?
lame
Any additional comments?
Weak, not recommended
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- Jim Capps
- 2017/04/19
very good, a little preachy
Sachs makes insightful points about the secrets of marketing through storytelling. I enjoyed the book overall.
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- C. Winicour
- 2013/04/10
So badly wanted to get into this
Just found it boring as hell and gave up less than halfway through. Went in with high expectations because the video trailer for the book is nothing short of miraculous. But the approach to the book itself was typical and uninspiring.
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- JB
- 2012/07/31
Very, Very helpful!
Most books about story-telling, spend a lot of time talking about how important story-telling is, but spend so little on HOW to actually create great stories, especially in the context of the digital age. Jonah goes into this beyond what most authors do. Thank goodness!
I love the book, I am reading for the second time this month!
My only concern is that I wish he went into the mechanics of story-telling even more, but there is still a lot to work with.
The author should be commended for the significant contribution he has made to not just effective marketing, but appealing to our higher human nature and revealing how this can be so much more powerful that appealing to people baser needs/desires.
This is what makes the book stand out so much!
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- Sequoia
- 2017/05/14
a very important book for marketing
this is a great book for anybody's got anything to do with the company's marketing
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- Apurva Rajkotia
- 2017/03/16
Winning the Story Wars
A great book to begin one's own journey of writing a compelling story. I wouldn't mind having a case study that follows a fake brand and how it could be taken in various directions, as described in the book.
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- TCWEST
- 2016/02/11
Thought provoking.
Provoking thought is the best way for us to generate what we want. I felt this book assisted in that.
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- Erik
- 2015/03/02
Great
Great book, great ideas building upon Joseph Campbell's work. I enjoyed the narrators voice as well. I would recommend to a friend, especially if you like Seth Godin.
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- Jeremy
- 2015/01/01
Enlightening
Will listen over and over. Insight that is perfect for a modern marketer.
Will use in my business, without question
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- Mr. J. A. Ball
- 2020/08/15
High-level yet accessible storytelling structure.
I have a 90-second review of this book on my YouTube Channel https://youtu.be/njziDstuNpk If you like it, I put out a lot of similar content every week, including regular 90-second Reviews of great non-fiction books.