Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
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The Cult of the Customer
- Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists
- ナレーター： Timothy Andrés Pabon
- 再生時間： 6 時間 14 分
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Audible会員プラン 無料体験
The Cult of the Customer
あらすじ・解説
In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget.
Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement". By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer" - and teaches how you can do it, too.
Hyken's message is both powerful and timely: The happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.