
The Copywriting Playbook
21 Proven Formulas to Write Persuasive Copy Fast and Easy
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Katie Airey
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Struggling to write copy that converts?
Wish you had a blueprint instead of guesswork?
The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.
In this hands-on book, you will learn:
How to tap into buyer psychology and write with emotional clarity
Proven copywriting formulas like AIDA, PAS, and FAB used by top marketers
How to write headlines, hooks, and messages that stop the scroll
Simple checklists and templates that help you write with confidence
How to tailor your copy for digital platforms like ads, email, and social media
Ways to build trust and credibility that turn readers into loyal customers
How to use AI tools and automation—without losing your voice
Whether you are a business owner, freelancer, coach, or marketer, this book will save you hours of frustration and help you create messaging that actually works. Packed with real-world examples, actionable frameworks, and modern tools, The Copywriting Playbook is more than just a book—it is a working resource you will return to again and again.
If you want to write copy that feels human, sounds clear, and sells without pressure—this book is for you.