Who this book is for

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup.

My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

How you will benefit

The chapters cover the gamut of getting Product-Market-Fit, marketing traction, sales optimization, pricing, churn reduction, and general business advice I learned through the process of working with 150+ founders and senior decision makers at startups around the world.

These chapters are answers I’ve come up with to issues that come up again and again with the clients I work with.

The material in this book is also informed by my time working around the world (primarily North America and Asia) in several industries, including B2B enterprise software, legal practice, coaching, and journalism, so you’ll get a wider viewpoint than from authors, who have only ever worked in one industry and/or in one market.

How the chapters are organized

These essays are arranged to take into account your attention span (alternating between technical deep dives and lighter fare) and topic variety, while maintaining an overall narrative arc.

Who else this book will benefit

Those in the B2C space (founders, marketers and product managers) will also find value in this audio.