Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中

  • Switch by Chip Heath and Dan Heath - Book Summary

  • How to Change Things When Change Is Hard
  • 著者: Dean Bokhari, FlashBooks
  • ナレーター: Dean Bokhari
  • 再生時間: 25 分

Audible会員プラン 無料体験

2024年5月9日まで2か月無料体験キャンペーン中!詳細はこちらをご確認ください
会員は12万以上の対象作品が聴き放題、アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます
『Switch by Chip Heath and Dan Heath - Book Summary』のカバーアート

Switch by Chip Heath and Dan Heath - Book Summary

著者: Dean Bokhari, FlashBooks
ナレーター: Dean Bokhari
2か月間の無料体験を試す

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 800 で購入

¥ 800 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

あらすじ・解説

Note: This is an audiobook summary of the following book:

Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

Original Book Description:

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: 

  • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
  • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2017 FlashBooks and Dean Bokhari (P)2020 Flashbooks

Switch by Chip Heath and Dan Heath - Book Summaryに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。