“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.” (Jay Heinrichs, author of Thank You for Arguing)
“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.” (Andy Goodman, director, The Goodman Center)
“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.” (Bernadette Jiwa, creator of The Story Skills Workshop)
“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.” (Seth Godin, author of The Practice)
A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.
In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.
That is the power of story. Use it wisely.
Story or Dieに寄せられたリスナーの声
- Seth Erickson
The Book from Lisa Cron I was waiting for.
Having read the summary of Wired for Story and all the bits about neuroscience, I was expecting this book. However, what I got was a book on writing good stories. I was pretty disappointed. It wasn't that Wired for Story was bad; it just wasn't as advertised, at least in my mind.
Story or Die completely delivers on the promise of what I thought I was getting in Wired for Story. I'm not sure if there was feedback on what people were looking for that wasn't in Wired for Story, but Story or Die delivers. This book is great. It's the kind of book that made me stop and think about the concepts in the book and how they can be applied in my own work.
Story or Die has quickly moved to my list of favorite books on storytelling, along with Story by Robert McKee, Hero With a Thousand Faces by Joseph Campbell, Winning The Storywars by Jonah Sachs, Storyworthy by Mathew Dicks, Made to Stick by the Heath brothers, and man others.
Thank you, Lisa!
- Scott Perry
Clear and Compelling
Lisa delivers an actionable, common sense, and scientifically sound approach for crafting stories that make worthwhile change happen. Highly recommended.