Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中

  • Steel's

  • A Forgotten Stock Market Scandal from the 1920s
  • 著者: Dave Dyer
  • ナレーター: Timothy W. Bader
  • 再生時間: 3 時間 34 分

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

2024年2月29日まで2か月無料体験キャンペーン中!詳細はこちらをご確認ください
会員は、12万以上の対象作品が聴き放題、アプリならオフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます。
『Steel's』のカバーアート

Steel's

著者: Dave Dyer
ナレーター: Timothy W. Bader
¥ 1,330で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 1,900 で購入

¥ 1,900 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

批評家のレビュー

"A fascinating and thoroughly engaging story of Buffalo-based Steel's department store told by a master storyteller." (Field Horne, author of

The Saratoga Reader: Writing about an American Village, 1749–1900

)

あらすじ・解説

While trying to solve a family mystery, Dave Dyer uncovered a massive stock market scandal that had been forgotten by history. His great uncle Clayton Pickard vanished in 1923, and in the process of researching him, the author found a collection of thousands of original documents and photos from Clayton's employer, the L. R. Steel Company. The documents, unopened since 1923, told the fascinating story of a visionary entrepreneur operating in the boom-town environment of Buffalo.

Steel's is about the rise and fall of the retail empire created by Leonard Rambler Steel. Like a Silicon Valley tycoon, he sprang into new ventures with enthusiasm and foresight. At its height, his chain store operation had 75 stores spread over 61 cities in the United States and Canada. He hired women in management and elderly people in his sales force, and anticipated some of the retail models that are used today by global companies such as Ikea and Wal-Mart. His most remarkable insight was to recognize the marketing potential of the new medium of silent film.

In 1921 he created a 3-hour film about his life and company that was screened for free all over North America. The movie, a precursor to today's infomercial, attracted prospective buyers for the 5,000 salespeople who sold the company's stock.

Almost 60,000 people bought the stock, three times the number who bought into Charles Ponzi's better-known scheme. Eventually, his big ideas became too grandiose, such as developing Niagara Falls into a permanent international exhibition dedicated to commerce and technology, and the investors lost all their money when the company collapsed in 1923 amid fraud charges.

With no other published accounts of this scandal, the story told in Steel's was doomed to be lost until the author discovered the document trove that brought it back to life.

©2013 Syracuse University Press (P)2013 Redwood Audiobooks
  • 完全版 オーディオブック
  • カテゴリー: 歴史

同じ著者・ナレーターの作品

Steel'sに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。