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Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth
- ナレーター： Darrell Amy
- 再生時間： 5 時間 54 分
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Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth
批評家のレビュー
"Sales and marketing alignment has been elusive for many companies. No longer! Revenue Growth Engine provides a framework of building outbound processes that drive exponential growth by attracting net-new clients and cross-selling more to current clients." (Jeb Blount, author of Fanatical Prospecting)
"If you’re not growing, you’re not going anywhere. Right now, we need to rev that engine, put the pedal to the metal, and take off in order to drive and thrive. Darrell’s book provides a game plan anyone can put into practice to experience a growth spurt that others can be jealous of and can emulate." (Jeffrey Hayzlett, Primetime TV and podcast host, speaker, author, and part-time cowboy)
"Darrell gives it to you straight and unfiltered. You don’t read this book, you apply this book. Written by the leader who has done it, Darrell Amy gives it to you straight and unfiltered. (Mark Hunter, author of the best sellers A Mind for Sales, High Profit Prospecting, and High Profit Selling)
あらすじ・解説
Need to grow revenue faster?
In Revenue Growth Engine, international best-selling author Darrell Amy shares a strategy to accelerate growth.
Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth.
Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing.
The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!
In this audiobook you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.
What you’ll learn: Anyone who shares responsibility for revenue will appreciate this audiobook. Here’s some of what you’ll learn:
Business owners
- Discover a model to set aggressive and achievable growth goals
- Achieve cross-sell goals to drive more revenue per client
- Align sales and marketing to drive revenue growth
- Enhance your buyer and client experiences to build loyalty
CROs
- Create scorecards to measure success
- Get a framework to make better marketing decisions
- Implement a periodic business review process
- Make better technology stack decisions
Sales leaders
- Create a target account program with 10 times the prospects
- Drive multi-touch prospecting campaigns that are measurable
- Build talking points and scripts that resonate with buyers
- Win more deals with strategies to influence buying teams
Marketing managers
- Build effective messages based on the business outcomes your clients and prospects desire
- Create lead management strategies to qualify sales leads
- Develop client loyalty programs that increase cross-sell revenue
- Learn new ways to Integrate inbound marketing into your sales efforts