PR Works!
How to Create, Implement and Leverage a Public Relations Program for Your Small Business
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PR Works!
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著者：
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Nancy Marshall
PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!
Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.
You will learn:
- How public relations works
- The importance of having a game plan
- The art of storytelling
- Social media programs that generate results
- Proven ways to increase website traffic
- The secret to scoring big with the media
- The know, like, and trust factor
- How to position yourself as an expert
- Creating your PR team
- Measuring success
Plus, the author has included many helpful examples that you can repurpose and use for your own business.
©2015 Nancy Marshall, The PR Maven (P)2015 Nancy Marshall, The PR Maven