PR・広報

「センスには自信がなくて」という人に！高学歴や大企業勤めで、自信に満ち溢れている社会人も、出世頭でハイパフォーマンスを出すビジネスパーソンも、センスの話になると、とたんに申し訳なさそうな、恥ずかしそうな顔をする。

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation....

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections.

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....

This book is for public relations professionals who must photograph their events because the budget doesn't allow hiring a professional photographer, or they think they don't need one. Photographers who want to expand their offerings with event photography will find this informative....

Jessica Bradley has it all: the perfect boyfriend; influential healthy eating blog; successful PR company; and wonderful daughter, Anna. Or at least that is what her thousands of followers believe. The truth is, her boyfriend just broke up with her in four words on a Post-it; her zest for...

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges....

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media....

Relevance takes us through the dimensions of relevance in order to find the starting point on the Relevance Scale: where we are and where to go from here....

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers....

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

This book is a no-nonsense approach to launching your PR firm today.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV....

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down....