Audible会員プラン登録で、12万以上の対象タイトルが聴き放題。

聴き放題対象外タイトルです。Audible会員登録で、非会員価格の30%OFFで購入できます。

無料体験で、12万以上の対象作品が聴き放題に
オフライン再生可能
プロの声優や俳優の朗読も楽しめる
Audibleでしか聴けない本やポッドキャストも多数
無料体験終了後は月会費1,500円。いつでも退会できます。
『Microtrends』のカバーアート

Microtrends

著者: Mark J. Penn, E. Kinney Zalesne
ナレーター: Brett Barry
¥ 2,100で会員登録し購入

無料体験終了後は月額¥1,500。いつでも退会できます。

¥ 3,000 で購入

¥ 3,000 で購入

下4桁がのクレジットカードで支払う
ボタンを押すと、Audibleの利用規約およびAmazonのプライバシー規約同意したものとみなされます。支払方法および返品等についてはこちら

批評家のレビュー

"The ideas in his book will help you see the world in a new way." (Bill Clinton)

"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." (Bill Gates In 1982, readers discovered Megatrends)

あらすじ・解説

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture - microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them:

  • People are retiring but continuing to work
  • Teens are turning to knitting
  • Geeks are becoming the most sociable people around
  • Women are driving technology
  • Dads are older than ever and spending more time with their kids than in the past

You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper.

Penn shows listeners how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

©2007 Mark Penn (P)2007 Hachette Audio

同じ著者・ナレーターの作品

Microtrendsに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。