“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

アメリカの独立に全力を尽くし、合衆国憲法に多大な影響を与えたとして、アメリカ建国の父とも呼ばれている、ベンジャミン・フランクリン。そしてまたフランクリンは、「自分の人生は自分で切り開くものだ」という原理原則を考え、自ら実践し世界にその考えを広めた。そんなフランクリンが、道徳的で完全な人間となるために必要と考えた13の徳について述べた『13の習慣』本来の資本主義の下での成功モデルを提示し、ビジネスに関係する人すべてのバイブル的存在となった『若き商人への手紙』 そしてフランクリン自身の教えを格言として随所にちりばめ、いかにして富を築いていくかの心得を物語風におもしろく、わかりやすく教えてくれる『プア・リチャードの教え』 ビジネスの原点・成功の原点・幸せへの原点であるフランクリン・メソッドは、あなたの人生をよりよくし、あなたの幸福を実現する手助けとなるでしょう。 ※本商品は『幸福実現のためのフランクリン・メソッド』(総合法令出版【刊】 ベンジャミン・フランクリン【著】ISBN:978-4-86280-144-9 107頁1,050円(税込))をオーディオ化したものです。(C)2009 MUSASHI HIGHBROW

The 80/20 Principle, also known as the Pareto Principle, is a powerful concept that has been widely applied in various fields such as economics, business, and personal development. The principle states that in many situations, roughly 80% of effects come from 20% of the causes. This means that a small number of inputs (the 20%) are responsible for a large proportion of outputs (the 80%). In this audiobook, you will learn about the 80/20 Principle, and how you can use it to improve your productivity, efficiency, and effectiveness in various areas of your life.

We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.