One of the leading philosophical movements of the 20th century, existentialism has had more impact on literature and the arts than any other school of thought. Focusing on the leading figures of existentialism, including Sartre, Nietzsche, Heidegger, Kierkegaard, de Beauvoir, Merleau-Ponty, and Camus, Thomas Flynn offers a concise account of existentialism, explaining the key themes of individuality, free will, and personal responsibility, which marked the movement as a way of life, not just a way of thinking.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The conflict between Palestine and Israel is one of the most highly publicized and bitter struggles in history. In this accessible and stimulating Very Short Introduction, Martin Bunton clearly explains the history of the problem, reducing it to its very essence - a modern territorial contest between two nations and one geographical territory.Providing a clear and fair exploration of the main issues, Bunton explores not only the historical basis of the conflict, but also looks at how and why partition has been so difficult and how efforts to restore peace continue today.

In this Very Short Introduction, Simon Horobin investigates how we have arrived at the English we know today and celebrates the way new speakers and new uses mean that it continues to adapt. Engaging with contemporary concerns about correctness, Horobin considers whether such changes are improvements or evidence of slipping standards.

Since the early Egyptians, human beings have formalized the business of learning, setting up a designated environment of some form to pass knowledge and learning on to groups of students. In this second edition of his Very Short Introduction, Gary Thomas explores how and why education has evolved as it has, examining the ways in which it has responded over the centuries to various influences in politics, philosophy, and the social sciences.

Art history encompasses the study of the history and development of painting, sculpture, and the other visual arts. In this Very Short Introduction audiobook, Dana Arnold presents an introduction to the issues, debates, and artifacts that make up art history. Beginning with a consideration of what art history is, she explains what makes the subject distinctive from other fields of study and also explores the emergence of social histories of art (such as feminist art history and queer art history).

Thinking about politics has tended to be historical in nature because of the comparisons and contrasts that can be drawn between past and present. Different periods in politics have used the past differently. At times, political thought can be said to have been drawn directly from the study of history; at others, perhaps including our own time, the relationship is more indirect.

Psychology is part of everyone's experience: It influences the way we think about everything from education and intelligence, to relationships and emotions, advertising and criminality. People readily behave as amateur psychologists, offering explanations for what people think, feel, and do. But what exactly are psychologists trying to do? What scientific grounding do they have for their approach? This Very Short Introduction explores some of psychology's leading ideas and their practical relevance.

Linguistics falls in the gap between arts and science, on the edges of which the most fascinating discoveries and the most important problems are found. Rather than following the conventional organization of many contemporary introductions to the subject, the author of this stimulating guide begins his discussion with the oldest, "arts" end of the subject and moves chronologically through to the newest research - the "science" aspects.

This new edition explores the ethical reasoning we can use to approach medical ethics, introducing the most important "tools" of ethical reasoning, and discussing how argument, thought experiments, and intuition can be combined in the consideration of medical ethics. Considering its practical application, Tony Hope and Michael Dunn explore how medical ethics supports health professionals through the growing use of ethics expertise in clinical settings.