"A much-needed blueprint for leaders seeking to turn chaos into a competitive advantage." —Forbes

2026 FINALIST FOR THE NATIONAL INDIE EXCELLENCE AWARD (Leadership category)

People aren't predictable—but your innovation leadership can be.

You've built the best innovation process. You've mapped out every step. Then, reality hits: People hesitate. Doubt creeps in. Resistance surfaces. Suddenly, your well-designed plan feels like it's unraveling, and you're left wondering, What am I missing? What have I done wrong? These moments aren't setbacks—they're gifts. They hold the key to deeper trust, alignment, and impact in your work.

In Leading Through Free Fall, innovation strategist Brianna Sylver reveals how to turn the inevitable challenges of innovation into your greatest advantage. Drawing on over twenty years of experience at the intersection of user experience, market research, and strategy, Sylver walks you through three stages of leading innovation: Suiting Up, Free Fall, and Safe Landing.

This playbook delivers 17 practical tools—that can be implemented immediately—to help you navigate the messy humanness of innovation with confidence, while you build trust and lead with greater clarity, resilience, and impact.

The biggest roadblocks in innovation aren't technical—they're human.

Through real-world stories and actionable strategies, Leading Through Free Fall teaches you how to tame uncertainty, embrace resistance, and turn roadblocks into breakthroughs—so both your teams and projects thrive.

You'll walk away with a repeatable system to unlock your team's potential, keep your best talent engaged, and lead with a steady hand—no matter how fast the ground is moving.