The first book on the most polarizing coach in college sports, Louisiana State University football coach Lane Kiffin, charts his inexorable rise and his impact on the game, as he left a trail of winning teams, bad feelings, and controversy in his wake.

In his fifty-plus years, Lane Kiffin has had a rarified perch, operating among football’s biggest players, coaches, and brands. And during that time, he’s managed to annoy just about all of them.

Legendary Oakland Raiders owner Al Davis, who made Kiffin the youngest NFL head coach at age thirty-one, so hated working with Kiffin that he publicly branded him a liar. Kiffin’s abrupt departure from Tennessee led to protests and burning mattresses on campus. While at the University of Southern California, Kiffin was famously fired on a Los Angeles airport tarmac in the middle of the night. Hall of Fame Alabama coach Nick Saban, sick of three years of Kiffin’s antics, fired him right before a national championship game. Most recently, Kiffin’s departure from Ole Miss for LSU, before the College Football Playoff, led to more scenes of chaos on a tarmac—and promises years to come of bitter contests between the two SEC rivals. Led by a hands-on Louisiana governor, LSU is paying Kiffin $13 million annually and giving him the keys to what could be the sport’s most expensive roster in 2026.

No one embodies the absurdity and the circus-like feel of college football better than Lane Kiffin. In this deeply sourced work, veteran journalist John Talty charts the coach’s repeated rises and falls, from the brilliance of the USC dynasty teams to the struggles of the intense daily pressures of trying to win at the highest level in a world where the old rules don’t apply. Lane Being Lane is a revelatory look at college football’s most fascinating figure, a man who epitomizes an era where a well-crafted trolling tweet seems to get just as much attention and even reward as a touchdown-scoring call.