Inspired (2nd Edition)
How to Create Tech Products Customers Love
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プレミアムプラン3か月
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ナレーター:
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Marty Cagan
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著者:
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Marty Cagan
概要
How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.
Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
This audiobook includes a new preface not included in the print edition.
©2018 Wiley (P)2025 Ascent Audioこちらもおすすめ
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
著者: Martin Kihn, 、その他
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UX Research
- Practical Techniques for Designing Better Products
- 著者: Brad Nunnally, David Farkas
- ナレーター: Charlie Krone
- 再生時間: 5 時間 14 分
- 完全版
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.
著者: Brad Nunnally, 、その他
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Indistractable
- How to Control Your Attention and Choose Your Life
- 著者: Nir Eyal, Julie Li
- ナレーター: Nir Eyal
- 再生時間: 5 時間 15 分
- 完全版
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Great practical book
- 投稿者: 匿名 日付: 2025/12/29
著者: Nir Eyal, 、その他
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呪いを、科学する
- 著者: 中川 朝子
- ナレーター: 音代 雪里
- 再生時間: 3 時間 38 分
- 完全版
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【第17回出版甲子園 審査員大絶賛!】鬼の正体は「人間の死体」?!タタリの原因は「都市開発」?!迷信、妖怪、奇病、超能力…
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基礎的知識の欠落
- 投稿者: Amazonのお客様 日付: 2022/11/27
著者: 中川 朝子
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Fundamentals of Data Engineering
- Plan and Build Robust Data Systems
- 著者: Joe Reis, Matt Housley
- ナレーター: Adam Verner
- 再生時間: 17 時間 31 分
- 完全版
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Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle.
著者: Joe Reis, 、その他