Influence, New and Expanded
The Psychology of Persuasion
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ナレーター:
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Robert B. Cialdini
このコンテンツについて
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Supplemental enhancement PDF accompanies the audiobook.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2021 Robert B. Cialdini (P)2021 HarperCollins Publishersこちらもおすすめ
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Crucial Conversations (Third Edition)
- Tools for Talking When Stakes Are High
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- 再生時間: 7 時間 45 分
- 完全版
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総合評価5 out of 5 stars 2
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総合評価4.5 out of 5 stars 7
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5 out of 5 stars
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Thank you for giving me a direction for being more empathetic communicator
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Indistractable
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総合評価4.5 out of 5 stars 18
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ナレーション4.5 out of 5 stars 17
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ストーリー4.5 out of 5 stars 17
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総合評価5 out of 5 stars 1
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「専門家の予測精度はチンパンジーのダーツ投げ並み」―ーこんな調査結果で注目を浴びた著者の研究チームが、大規模な予測力研究プロジェクトを実施した。
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生きる指針
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Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.
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含蓄がある
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総合評価4 out of 5 stars 1
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