Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
-
HBR's 10 Must Reads on Innovation
- HBR's 10 Must Reads Series
- ナレーター: Bryan Brendle, Susan Larkin
- 再生時間: 6 時間 26 分
商品を追加できませんでした
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audible会員プラン 無料体験
こちらもおすすめ
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- 著者: Eliyahu M. Goldratt, Jeff Cox
- ナレーター: uncredited
- 再生時間: 11 時間 45 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
Great story telling; still relevant today
- 投稿者: JSBX 日付: 2021/12/04
著者: Eliyahu M. Goldratt, 、その他
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
-
Marketing 5.0
- Technology for Humanity
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Steve Menasche
- 再生時間: 7 時間 8 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他
-
The Five Most Important Questions
- You Will Ever Ask About Your Organization
- 著者: Peter F. Drucker
- ナレーター: Erik Synnestvedt
- 再生時間: 1 時間 40 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.
著者: Peter F. Drucker
-
Innovation and Entrepreneurship
- 著者: Peter F. Drucker
- ナレーター: Michael Wells
- 再生時間: 9 時間 31 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.
著者: Peter F. Drucker
-
Marketing 4.0
- Moving from Traditional to Digital
- 著者: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- ナレーター: Jonathan Todd Ross
- 再生時間: 4 時間 48 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
著者: Philip Kotler, 、その他
-
The Goal
- A Process of Ongoing Improvement - 30th Anniversary Edition
- 著者: Eliyahu M. Goldratt, Jeff Cox
- ナレーター: uncredited
- 再生時間: 11 時間 45 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
-
-
Great story telling; still relevant today
- 投稿者: JSBX 日付: 2021/12/04
著者: Eliyahu M. Goldratt, 、その他
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- 著者: W. Chan Kim, Renee Mauborgne
- ナレーター: Grover Gardner
- 再生時間: 6 時間 27 分
- 完全版
-
総合評価
-
ナレーション
-
ストーリー
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
著者: W. Chan Kim, 、その他
あらすじ・解説
To innovate profitably, you need more than just creativity. Do you have what it takes?
If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing; innovate through the front lines—not just from the top; adapt innovations from the developing world to wealthier markets; tweak new ventures along the way using discovery-driven planning; tailor your efforts to meet customers' most pressing needs; and avoid classic pitfalls such as stifling innovation with rigid processes.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.