F the Funnel
A New Way to Engage Customers and Grow Revenue
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Audibleプレミアムプラン30日間無料体験
F the Funnel
￥2,680 で購入
-
ナレーター：
-
Zack Sage
-
著者：
-
Jeff Pedowitz
Marketing teams are the creative hearts of organizations.
We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet, it often seems we don’t get the prospectors the budgets we deserve.
Where is the love?
The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So, how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers; by turning them into raving advocates and long-term clients.
We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle, the loop, which focuses on building relationships of trust rather than closing sales in a one-off way.
©2021 Jeff Pedowitz (P)2021 Jeff Pedowitz