Corporate Innovation in the Fifth Era
Lessons from Alphabet/Google, Amazon, Apple, Facebook, and Microsoft
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Corporate Innovation in the Fifth Era
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Simon Phillips
Over the last 30 years a host of new technologies have begun to change every industry, driving us into a new era of human existence. The companies who have been most able to tap into these new innovations have become the most highly valued companies in the world. To do so, they have created a new approach to corporate innovation. In Corporate Innovation in the Fifth Era, Silicon Valley insiders Matthew C. Le Merle and Alison Davis share the lessons they have learned from two decades of interaction with Alphabet, Amazon, Apple, Facebook, and Microsoft as well as other leading companies. The authors describe this new approach so that every company can be ready as we enter the Fifth Era.
©2017 Matthew C. Le Merle and Alison Davis (P)2017 Matthew C. Le Merle and Alison Davis