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In this video, you’ll learn exactly how to run an A/B test in Google Ads to compare two different landing pages and see which one converts better. You’ll learn how to set up experiments, track performance, and understand the data from your campaign dashboard. By the end, you’ll know how to confidently optimize your ads and landing pages to try and get better results.

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Frequently Asked Questions:

What is an A/B test in Google Ads?

An A/B test compares two versions of an ad or landing page to see which performs better based on a specific metric, like conversions or click-through rate.

Why should I test landing pages separately from ads?

Because your landing page directly affects conversion rate. Testing landing pages separately helps isolate which page drives better results independent of ad copy.

How long should an A/B test run?

Generally 2 to 4 weeks, or until you have enough traffic to reach statistical significance, usually at least 100 conversions per variation.

Can I test more than two landing pages at once?

You can, but it’s best to start with just two variations to get clear results before moving to different landing page testing.

How do I know when I have a winner?

Use the conversion data in Google Ads or Google Analytics. When one version consistently outperforms the other version with at least 95% confidence, that is your winner.

Does running experiments cost extra?

No, you only spend your normal ad budget. The traffic is divided between versions, so the total cost remains the same.
Should both landing pages be identical except for one change?

Yes, only test one variable at a time to clearly see what caused performance differences.