Phrases To Remove From Your Pitch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are certain phrases used in startup pitches that kill the credibility of the presenter.

Here's a list of phrases to remove from your pitch:

"We have no competition."

If you have no competition, then you have no market.

This basically shows a lack of understanding of the current market landscape.

"We only need 1% of a billion-dollar market to make this successful."

This is basically a meaningless statement as it conveys no information.

This shows a lack of a strategy for entering the market.

"This is a conservative forecast."

No forecast is ever completely accurate, so it makes no sense to say it's conservative.

"Our customers love our product."

This doesn't give any solid information about product usage.

It's better to show the customers' actual engagement with the product to convince investors.

"We'll be profitable in the first year."

It's almost mathematically impossible to be profitable in the first year if you are investing for growth.

Consider replacing these phrases with more meaningful statements about the business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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