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Episode Summary:

In this episode, Roger shares how moving from Boston to Florida was meant to be a shift of pace, but ended up being the same hustle in a warmer climate. With the analogy of the snooze button, he reflects on how he brought his old patterns with him, and how the real change only happened when he allowed himself to slow down, tune into purpose, and stop being tied to “strings” (old habits, old expectations, automatic responses). Through work in the window-treatment business and life transitions, he unpacks what it really means to hit pause, wake up fully, and live intentionally.

What You’ll Hear:

• The moment he realizes the Florida dream had become “Boston’s hustle – just sunnier.”
• How watching his partner Ana’s morning ritual and the sacred ‘snooze’ made him rethink his own patterns.
• The metaphor of the snooze button: why delaying isn’t always laziness — sometimes it’s necessary preparation for being fully awake.
• The pivotal shift: saying “no” to projects that feel like old habits, letting go of strings that tethered him to the same cycles.
• The makeover of work and life: watching the sunrise through sheer shades, recognizing that not everything needs to be motorized (especially you).
• Application to entrepreneurship, leadership and life: how to stop working the same way and start living differently.

Key Takeaways:

• Recognize the old pattern: A new location or title doesn’t automatically change the internal rhythms.
• Honor the snooze: Pause, reflect, recharge — you can’t skip to “awake” without the interim.
• Choose your strings: You’ll always have responsibilities, but you don’t have to be tethered to every one of them as if they define you.
• Design your tempo: Just like window treatments set the light and mood of a room, your habits set your rhythm of life.
• Be awake for your purpose: The final goal isn’t more hustle — it’s more alignment with why you began in the first place.

Resources & Links:

• Inspiring Blog: The Snooze Button of Life: Window Treatments & Florida Lessons

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

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🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
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