Part 2: Make the Circle Bigger – Turning People into Your Marketing Superpower w/Specioser Mutheu
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Part 2: Make the Circle Bigger – Turning People into Your Marketing Superpower w/Specioser Mutheu
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In this follow-up episode, Specioser Mutheu dives into the creative and tactical side of startup marketing — how to build strong visuals, stretch a tight budget, and turn your people into your marketing superpower.
From capturing event photos and building a stock-image library to leveraging interns and brand partnerships, Specioser breaks down how Octavia Carbon grew its reach organically — and why the best brands are built from the inside out.
🎧 You’ll learn about:
– Visuals that work (and why simplicity wins)
– Building reusable brand assets before campaigns
– Leveraging interns, students & partnerships for content
– Making marketing interactive and human
– Attracting top talent through credibility
💬 “When your people speak for your brand, you don’t just grow followers — you grow believers.”
📌 Connect with Specioser Mutheu
LinkedIn: Specioser Mutheu
📲 Follow The 5th Discipline
LinkedIn: 5th Discipline
Connect with the Host: Lindy Taylor
Website: the5thdiscipline.com
#PeoplePoweredMarketing #BrandStrategy #ClimateStartups #VisualStorytelling #The5thDiscipline
🔑 Keywords:
startup visuals • brand asset development • employee advocacy • organic marketing • talent attraction • leveraging interns • startup PR • Octavia Carbon • LinkedIn content strategy • climate innovation marketing