In this episode of Stories from the River, we sit down with three inspiring Broad River Retail General Managers at the end of an impactful day from the Fort Mill, SC, campus where Broad River held its "Pioneering the Path - a Purpose 8:28 Experience" full learning and development day for all of its retail leaders on August 28, 2025. We sit down with Sonya De La Cruz of Hickory; Brett Cary of Asheville; and Seth Logue of Gastonia to explore what makes the company’s culture so unique and impactful. Through their personal stories and leadership experiences, they reveal how Broad River’s servant-minded leadership approach and people-first values have shaped their careers and their teams.

The conversation highlights the power of choosing positivity and leading with purpose, while also emphasizing how vision, planning, and intentional action help drive success. Each retail leader shares how Broad River’s senior leadership sets the tone by genuinely investing in every Memory Maker, knowing them by name, supporting their growth, and practicing the culture rather than simply talking about it. Their insights reinforce that success at Broad River is not solely measured by numbers or KPIs, but by elevating people, fostering belief, and building meaningful relationships.

This episode is a reminder that the culture at Broad River Retail is alive in daily actions, not slogans on a wall. It paints a vivid picture of a company that dreams boldly, plans thoughtfully, moves with purpose, and grows together as one team. For anyone who values personal development, servant leadership, and the joy of helping others win, this is an inspiring conversation you won’t want to miss.

Watch the video on YouTube: https://youtu.be/WxeWQ_beD4E

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