Tracy Van Grack and Michael Patino talk about working with a Chief of Staff, sharing real stories from startup and established companies, including how early-stage teams can build a culture of communications even with limited resources. They cover the difference between hiring internal or external communications experts, using examples like tech startups handling crisis PR and the importance of authentic messaging. The episode also touches on practical steps for establishing company narratives, handling milestones like funding rounds, and common pitfalls in brand building.

Links Mentioned:

• Email Tracy Van Grack
• Connect with Tracy Van Grack on LinkedIn
• Follow Tracy Van Grack on X
• Connect with Michael Patino on LinkedIn
• Email Michael Patino

Free Resources:

• Strategic Planning Checklist
• Chief of Staff Skills Assessment Checklist
• A Day in the Life of a Chief of Staff
• Chief of Staff Toolkit

Get in Touch With Emily:

• Connect on LinkedIn
• Follow on YouTube
• Learn more about coaching
• Sign up for the newsletter
• Clarity Call with Emily

Who Am I?

If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.

Time Stamps:

02:52 Working with a Chief of Staff
05:31 Communications Strategy for Startups
07:29 Building a Communications Culture
11:32 Internal vs. External Communications Resources
16:59 Traits of a Good Communications Officer
20:48 Onboarding Communications Resources
23:12 Crisis Communications and Lessons Learned
25:42 Challenges in Scaling Technology
27:55 Budget and Resource Allocation
30:18 Building Effective Communication Strategies
35:42 The Role of Chief Communications Officers
39:51 Brand Building and Storytelling
47:09 The Importance of Community in Brand Building