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In this episode, Diana Sofia goes deep on one of the biggest blocks impacting heart-led, mission-driven entrepreneurs: imposter syndrome. Discover why this sneaky sense of “not-enoughness”—even for genuinely skilled coaches, experts, and impact-makers—keeps you shrinking your offers and hesitating to sell. Learn why surface-level mindset hacks aren’t enough, and how subconscious reprogramming and nervous system regulation are the keys to breaking through self-doubt and finally stepping boldly into your next-level sales, impact, and visibility.

What you’ll learn:

• What imposter syndrome actually is, how it shows up for impact-driven business owners, and why it’s so insidious for coaches, course creators, entrepreneurs, and experts.
• The #1 reason brilliant, compassionate leaders still struggle with self-doubt, undervaluing themselves, and fearing being “found out”—even with mountains of evidence and results.
• Why mindset hacks and rational thinking don’t fully clear imposter syndrome—and how subconscious beliefs and nervous system responses silently cap your sales, visibility, and joy.
• Diana’s 5-step framework for dissolving imposter syndrome at every stage of business growth (including powerful subconscious and embodiment practices).
• The surprising power of honoring your lived experience and past “failures” as fuel for your business wisdom, confidence, and sales.

Quotable Moments:

“If you believe that there's nothing you have accomplished, that you cannot add value—there is some sort of limiting belief or filter not allowing you to see your wisdom, your greatness, your amazingness.”

“Don't believe everything you think…your survival brain will send self-doubt and fear every time you do something new, just trying to keep you safe. But you are so much more than those thoughts.”

“Part of mastering your craft as a business owner is also mastering your craft in marketing and selling. You learn by doing—by showing up, practicing, and letting your growth be real and messy.”

Ready for more? Diana’s specialty is helping you reprogram and clear your current subconscious and nervous system blocks so you can exponentially grow your impact, revenue, and joy. Check how to work with her below.

Connect with Diana:

• Connect on Instagram
• Diana’s Website
• Apply To Work 1:1 With Diana Sofia
• Learn more about "Rewired & Regulated To 5x" when enrollment opens!

Loved This Episode? Screenshot, share, and tag Diana Sofia on Instagram with your biggest insight—she’d LOVE to celebrate your insights and takeaways from the episode! Leave a rating on Spotify or a review on the Podcast App and share with a friend or fellow biz bestie who’s ready for more joy and expansion in their business journey.