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In this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood.

You'll learn:
• How to systematically test and pivot products using data-driven decisions
• The power of authentic content creators who actually use your products
• Why product validation beats perfection when launching new products
• How to scale from $3K to $15K monthly revenue with proper ad spend strategies

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Connect with Sasha (Host)

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS

0:00 - Intro
2:03 - From chef to ecommerce: Paul's initial product selection
4:17 - Early challenges with female foodie avatar and knives
8:17 - The pivotal shift to authentic content creators
13:02 - Data-driven pivot from female to male barbecue market
18:07 - 18 months of persistence despite setbacks
22:10 - Job loss, new baby, and knee surgery challenges
25:04 - Product validation strategy: $200 test approach
28:21 - Finding product-market fit with barbecue blanket
33:50 - Speed of execution: weeks vs months to launch
41:27 - Current performance: 2.3% conversion, $118 AOV
47:67 - Creative strategy: hooks vs full ad content
56:45 - The masked entrepreneur concept for job security
1:04:26 - Future scaling plans and fulfillment solutions

About eCom Capital Podcast

eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/