Tom Brady's Post-NFL Plays: NOBULL, NHL, FOX & More
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Tom Brady's Post-NFL Plays: NOBULL, NHL, FOX & More
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Tom Brady has been everywhere the past few days and the headlines prove how his retirement from the NFL only opened up new worlds and new drama. The biggest story is his surprise move to align both his TB12 and Brady apparel brands with performance wear company NOBULL, in partnership with the NHL. Instead of settling for a sponsorship, Brady took an investor angle, merging his signature health supplements and performance gear with NOBULL’s deeper distribution and marketing muscle. According to EssentiallySports, the goal is clear: give Brady instant access to a wider crowd, which fits the league’s current trend of athletes growing bigger business empires without stepping over league governance lines. Despite chatter from some team execs, the NFL confirmed Tom’s ownership role with the Raiders remains strictly financial with no football operations input and his FOX Sports commitment keeps him outside team meetings and facilities.
Then there’s the expansion of CardVault by Tom Brady. As reported by CardVault and PR Newswire, Tom personally promoted the opening of new locations at Dallas’s American Airlines Center and soon at the Mall of America in Minnesota. He even sent a custom jersey package to Mavericks rookie Cooper Flagg, reposting the unboxing on his Instagram—no surprise it trended instantly. At the Dallas opening, local sports stars came out and the event doubled as a flex for his collectibles brand, right as Topps launched its first NBA-licensed card set in years.
Meanwhile, Tom is front and center for the big networks—FOX Sports assigned him to the booth this week for the Eagles vs. Giants game with Kevin Burkhardt. Broadcast schedules released by On Pattison confirm that he’s easily one of the most in-demand football voices on TV, a position only upped by his 10-year deal with FOX.
Adding to his off-field entertainment factor, Tom’s social media teased a new roast event. His Instagram video joked he might be ready for another roast, a year and a half after vowing not to do it again because of how the Netflix special affected his kids. While the official line is this might be part of his new endorsement role with SharkNinja—he just kicked off a global ambassadorship for the kitchen appliance company by inviting fans to “roast” him and their dinner in social posts—speculation remains over whether another true roast show could actually materialize. SharkNinja and business coverage confirm this new campaign will see him become the face of several product launches and even philanthropic events, with more joint content planned deep into 2026.
On social, Tom keeps it light—cracking jokes about his infamous 2000 NFL Combine photo going viral again, even threatening in jest to “kill the NFL social media manager.” Amid all the deals and appearances, day-to-day business is still NFL-adjacent but never directly involved, as NFL owners and Raiders’ Mark Davis assured reporters just this week.
Long-term, his moves with NOBULL and a retail empire, plus cross-industry fame as a broadcaster and brand ambassador, mark Brady’s transition from GOAT quarterback to power brand and influencer—his strategic choices now setting the stage for an even bigger second act.
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This content was created in partnership and with the help of Artificial Intelligence AI
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