Nick strips away the fluff and shows you a practical local marketing rhythm that still works —without dancing on social media.

You’ll learn how to tune your Google Business Profile (GBP) and keep it alive with a weekly cadence that compounds results.

What we cover:

• Why GBP matters now: it’s where a huge number of local decisions begin—so keep it current.

• The weekly rhythm: post a short update, add at least five fresh photos, answer new Q&As, and ensure services/categories are complete. Consider a tracking phone number to see exactly what GBP generates.

Many firms see a lift in calls within a month.

• Make it visible: use a Monday check-in to review progress and tighten the standard if friction repeats.

• Mini case study: a three-team Surrey firm chose one local-marketing move, made it visible, and within four weeks saw the key number shift and hold.

• Numbers to watch: pick one leading and one lagging measure tied to local marketing/GBP presence; discuss for ten minutes each Monday and agree one move before Friday.

• Signals you’re on track: fewer surprises, quicker approvals, shorter meetings; the small behaviours repeat without reminders.

By the end you’ll have:

• A simple GBP upkeep routine that compounds week by week
• Clarity on which leading/lagging metrics to check on Mondays
• A repeatable one-hour batching method for a whole month of content

Top 3 Actions to Take Away:

1. Write one clear outcome for local marketing/GBP and post it where the team can see it.

2. Capture proof each week (post URL, number of new photos, answered Q&A, inbound calls) and review it in a 15-minute Monday check-in.

3. Remove one blocker by Friday (e.g., assign a photo owner, template your weekly post, set Q&A alerts) and bake the fix into your standard.

Downloads Mentioned:

• 30-Day Local Marketing Calendar - Click Here ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

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