Guest: Taylor Baires

• Owner: Varadero Roofing Group
• Founder: Solutions Beyond the Storm (Consulting)
• Background: Construction, Law Enforcement, Roofing Sales
• Location: Florida (travels nationwide for consulting)

Key Discussion Points:

• The psychological advantage women have at the door
• Why retail training makes superior storm chasers
• Growing up in a GC family and learning work ethic
• Transition from law enforcement to roofing
• Partnership structure and business ownership
• Current state of Florida insurance market
• Rising deductibles and their impact on the industry
• The future shift toward retail roofing
• Self-insurance trends in Florida
• Importance of continuous training and education
• Building reputation in storm restoration consulting

Memorable Quotes:

• "Sales is more of a lifestyle than just a job"
• "Nobody's coming to save you—you have to earn everything"
• "Storm chasers after retail training is like being in a candy store"
• "Women either do door-to-door or they don't—when they do, they crush it"

00:00 - Introduction and Welcome

00:42 - Meet Taylor Baires and pronunciation guide

01:00 - Taylor's roofing company: Varadero Roofing Group

01:27 - Storm chasing consulting and recent South Carolina trip

02:15 - Women in the roofing industry discussion

02:30 - The unfair advantage women have in door-to-door sales

03:30 - Why homeowners trust women at the door more

04:18 - Taylor's origin story: Born into the industry

05:00 - Growing up on construction job sites

05:12 - Father's influence and learning hard work early

06:20 - Sweeping parking lots and earning money as a kid

06:55 - Father's GC business and local market focus

07:30 - Growing up hating storm chasers

08:00 - How Taylor became a storm chaser herself

08:40 - Current consulting approach and client relationships

09:20 - Consulting services: Training vs. hands-on work

09:50 - Why fresh storms are "like a candy store"

10:15 - Retail training makes storm restoration easy

11:40 - True retail selling vs. offering cheap alternatives

12:40 - Getting retail vs. storm experience first

13:05 - Taking over Varadero Roofing Group in 2020

14:00 - Previous career as correctional officer

15:00 - Why construction welcomes people with any background

15:40 - The future of insurance restoration

16:05 - Florida's insurance crisis and rising deductibles

17:10 - Self-insurance trends in Florida

17:30 - How to connect with Taylor for consulting services

18:00 - Importance of investing in multiple training programs

18:30 - Contact information and social media

19:10 - Closing remarks