After more than two years away, I’m back with a brand-new season of That Real Estate Tech Guy! In this first episode, I set the stage for what’s to come and dive into core lessons from my new book, Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook.

We explore why the phone is still the most powerful tool for real estate investors, why clean data is more than just an efficiency issue, and how proper training and performance management can turn your acquisitions team into a revenue-driving machine. Along the way, I share stories, cautionary examples, and proven strategies you can implement today.

Episode Timeline

[0:00] - Introduction

[0:42] - Why I relaunched the podcast and why now is the perfect time to focus on real estate technology.

[2:19] - The inspiration behind Click Call Scale and the ongoing importance of the phone in real estate.

[5:30] - A cautionary tale about “Linda” and how bad data can destroy trust with sellers.

[9:13] - Why “measure twice, cut once” applies to data management.

[12:07] - How combining data, systems, and the phone unlocks sales success.

[15:39] - The hidden cost of treating cold callers as disposable.

[18:30] - Why scripts alone fail and the power of training agents in fundamental sales skills.

[21:22] - Core skills every acquisitions team must master: active listening and mirroring.

[27:14] - The importance of structured performance reviews to maintain team effectiveness.

[30:59] - Building a culture of self-improvement with weekly reviews and clear metrics.

Key Takeaways

1. Clean, well-managed data is the foundation of trust and efficiency in every real estate acquisitions team.
   
   
   
2. Training agents in core sales skills like active listening and mirroring is far more powerful than relying solely on scripts.
   
   
   
3. Long-term success requires consistent performance management, with weekly reviews that balance both quantitative and qualitative metrics.
   
   
   

Links & Resources

• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – https://www.amazon.com/Click-Scale-Investors-Ultimate-Playbook/dp/B0FQ2774TT
  
  
  
• smrtphone – The only phone system built for real estate investors (includes 5,000 free calling minutes): https://www.smrtphone.io/
  
  
  
• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.
  
  
  

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