『3 - Creativity Loves Constraints: Lessons from Trades to Tech』のカバーアート

3 - Creativity Loves Constraints: Lessons from Trades to Tech

3 - Creativity Loves Constraints: Lessons from Trades to Tech

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In this episode of The Craft & Calling Podcast, Christene Marie sits down with Seth Wixtrom, a tradesman turned business builder who grew up in construction, learned problem-solving on job sites, and now helps home service businesses leverage systems and automation to scale with integrity.

From swinging a hammer at age 11 to leading with GoHighLevel AI tools, Seth shares timeless lessons about:

  • The character the trades build in us
  • Why creativity thrives under constraints
  • How to raise the next generation for resilience, not just success
  • Why businesses fail at exit, and how to avoid being the system yourself

This conversation dives deep into balancing grit with growth, and why protecting your culture is just as important as protecting your bottom line.

⏱ CHAPTERS:

0:00 Intro

1:24 Growing Up in the Trades

3:24 Self-Directed Education & Problem-Solving

8:24 Blending Blue Collar Grit with Entrepreneurial Freedom

16:10 Shaking Things up: Leaving a Job and Building Memories that Last

22:21 Viktor Frankl & Meaning through Experiences

25:04 The Rise of AI in Home Services: Balancing Automation with Connection

31:18 Customer Experience & Predictability in the Trades

35:25 GoHighLevel as “Salesforce for Small Business”

45:30 Building Processes for Legacy and Exit

48:00 Don’t be the System: Why Venture Capitalists Undervalue Family Businesses

50:16 Closing Remarks

🔗 JOIN THE CRAFT & CALLING COMMUNITY⚒️ :

Facebook Community: https://www.facebook.com/share/g/1EGSbGY8Cb/

Facebook Page: https://www.facebook.com/profile.php?id=61580176657539

The Craft & Calling Website: https://thecraftandcalling.com

🎧 Subscribe to The Craft & Calling Podcast so you don’t miss weekly conversations with trades leaders. ⭐️ Leave us a review on Apple Podcasts or Spotify — it helps other builders find the show. 💬 Share this episode with a fellow trades leader who cares about building what lasts.

📚 Books Recommended in this Episode:

  • Man's Search for Meaning by Viktor E. Frankl
👤 GUEST BIO - SETH WIXTROM

Seth Wixtrom is a Digital Solutions Architect and founder of Excelsior Digital Consulting, where he helps small businesses grow by solving the tech challenges that hold them back. More than just a systems expert, Seth is deeply passionate about empowering business owners to focus on what they love: by creating seamless, scalable solutions that align with their vision. His work is grounded in empathy, clarity, and a genuine desire to help others make confident leaps forward.

GoHighLevel Automation Expert

Connect with Seth Wixtrom:

  • 🌐 Website: https://www.excelsiordc.com
  • 💼 LinkedIn: https://www.linkedin.com/in/sethwixtrom

#CraftAndCalling #TradesLeadership #LegacyBuilders #BuildWhatLasts #FromTheField #ConstructionLife #HomeServiceBusiness #EntrepreneurshipInTrades #LeadershipGrowth #FamilyBusiness

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