
3 - Creativity Loves Constraints: Lessons from Trades to Tech
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In this episode of The Craft & Calling Podcast, Christene Marie sits down with Seth Wixtrom, a tradesman turned business builder who grew up in construction, learned problem-solving on job sites, and now helps home service businesses leverage systems and automation to scale with integrity.
From swinging a hammer at age 11 to leading with GoHighLevel AI tools, Seth shares timeless lessons about:
- The character the trades build in us
- Why creativity thrives under constraints
- How to raise the next generation for resilience, not just success
- Why businesses fail at exit, and how to avoid being the system yourself
This conversation dives deep into balancing grit with growth, and why protecting your culture is just as important as protecting your bottom line.
⏱ CHAPTERS:0:00 Intro
1:24 Growing Up in the Trades
3:24 Self-Directed Education & Problem-Solving
8:24 Blending Blue Collar Grit with Entrepreneurial Freedom
16:10 Shaking Things up: Leaving a Job and Building Memories that Last
22:21 Viktor Frankl & Meaning through Experiences
25:04 The Rise of AI in Home Services: Balancing Automation with Connection
31:18 Customer Experience & Predictability in the Trades
35:25 GoHighLevel as “Salesforce for Small Business”
45:30 Building Processes for Legacy and Exit
48:00 Don’t be the System: Why Venture Capitalists Undervalue Family Businesses
50:16 Closing Remarks
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📚 Books Recommended in this Episode:
- Man's Search for Meaning by Viktor E. Frankl
Seth Wixtrom is a Digital Solutions Architect and founder of Excelsior Digital Consulting, where he helps small businesses grow by solving the tech challenges that hold them back. More than just a systems expert, Seth is deeply passionate about empowering business owners to focus on what they love: by creating seamless, scalable solutions that align with their vision. His work is grounded in empathy, clarity, and a genuine desire to help others make confident leaps forward.
GoHighLevel Automation Expert
Connect with Seth Wixtrom:
- 🌐 Website: https://www.excelsiordc.com
- 💼 LinkedIn: https://www.linkedin.com/in/sethwixtrom
#CraftAndCalling #TradesLeadership #LegacyBuilders #BuildWhatLasts #FromTheField #ConstructionLife #HomeServiceBusiness #EntrepreneurshipInTrades #LeadershipGrowth #FamilyBusiness