The Man Who Designed for Icons: Wilson Smith III (Nike, Jordan, Agassi, Serena, LeBron)
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The Man Who Designed for Icons: Wilson Smith III (Nike, Jordan, Agassi, Serena, LeBron)
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Todd Boffo sits down with Wilson Smith III, described as the Jackie Robinson of design, a trailblazing designer at Nike and the first African American footwear designer in the company’s history. Over a four-decade career, Wilson has collaborated with cultural icons like Michael Jordan, Andre Agassi, Serena Williams, and LeBron James and helped create some of Nike’s most legendary designs, including the Air Jordan 17 and Air More Uptempo.
Together, Todd and Wilson discuss how architecture, music, and faith have influenced his creative journey; the spiritual insights behind design thinking; and how humility and purpose fuel lasting impact.
Wilson also reflects on mentorship, legacy, and what it means to “stand on the Word” literally, through scripture printed inside his iconic More Uptempo design.