In this episode of Uncover Your Story, I’m joined by Lisa Long, a behavioural psychologist, business coach, and strategist who helps midlife women build meaningful businesses they truly love.

Lisa shares her incredible journey — from creating a seven-figure business at her kitchen table to selling it when life took her family to Spain, and later retraining in psychology to support women navigating the challenges and opportunities of midlife.

We dive deep into:

• How Lisa grew a brand that captured national media attention through the power of storytelling
• Why she pivoted from therapy to combine psychology with business coaching
• The importance of being authentic and disruptive in your marketing — and why it’s vital to repel the wrong clients as much as attract the right ones
• Strategies for creating content that deeply resonates with your ideal audience
• How to bring more humanity into your business in a world increasingly shaped by AI
• Lisa’s advice for navigating the messy middle stage of entrepreneurship

Whether you’re starting out or scaling up, Lisa’s wisdom and no-nonsense approach will inspire you to find your unique voice, connect deeply with your audience, and build a business that works for your life — not the other way around.

Connect with Lisa:

· Website: thelisaong.com

· Instagram: @lisalong_msc

Resources and Links:

· Follow me on Instagram: @sarahoughtonphotography

· Join my newsletter for storytelling tips and insights: Sign up on my website

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

If you’re enjoying the podcast, tap follow or subscribe so you never miss an episode — and if you’ve got a minute, please leave a review to help more soulful storytellers find their way here. Sharing is caring, after all.

You can find me on:

Instagram
LinkedIn

Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories