In the late 1990s, Sara Blakely, a fax machine salesperson, had an idea for a new kind of undergarment but only $5,000 in savings to her name. This episode tells the incredible story of how she turned that idea into Spanx, a billion-dollar global brand, without ever taking a dime of outside investment. We follow her scrappy, relentless journey as she navigated the male-dominated worlds of manufacturing and venture capital, facing constant rejection but refusing to give up on her vision.

We explore her unconventional and brilliant approach to marketing and branding. From using her own friends as models to her big break on The Oprah Winfrey Show, Blakely built her company through authentic storytelling and a deep connection with her customers. Her success made her the youngest self-made female billionaire in the world and a new icon of female entrepreneurship. She proved that a massive company could be built by solving a real-world problem that established players had ignored.

Sara Blakely's story is an inspiring tale of grit, creativity, and perseverance. It represents a new model for building a billion-dollar business, one that prioritizes organic growth and profitability over the venture-backed, "growth-at-all-costs" mindset. She didn't just build a company; she built it on her own terms.