Sarah O. Vidal
Founder & Brand Consultant
Cultured Creative
https://adventuretravelmarketing.com/guest/sarah-vidal/

Sarah is the founder of Cultured Creative, a brand strategy and design studio that guides responsible tourism brands to attract the right guests. She’s seen many purpose-driven travel businesses struggle with visibility. The issue isn’t a lack of heart, but a lack of the right tools and guidance. Drawing on her Nigerian-American roots, passion for cultural travel, and 12 years of branding and marketing experience, Sarah shares strategies to help travel brands tell their stories and grow in ways that honor purpose, people, and profit.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Sarah O. Vidal, founder of Cultured Creative, a branding studio focused on responsible tourism. Sarah shares her journey from Nigeria to the U.S., her experiences with cultural communication, and the importance of storytelling in branding. They discuss the challenges of fitting in, the significance of clarity in communication, and how active listening can enhance connections. Sarah also talks about her seasonal digital nomad lifestyle and the purpose behind her work in supporting travel brands that prioritize community and cultural experiences.

takeaways

• Cultured Creative focuses on branding for responsible tourism brands.
• Visibility is crucial for travel businesses to thrive.
• Storytelling is essential for connecting with audiences.
• Active listening enhances communication and relationships.
• Clarity in communication is more important than accent.
• Travel experiences shape understanding of clients' needs.
• Managing expectations can lead to better travel experiences.
• Cultural travel supports local businesses and communities.
• Networking events can foster collaboration in the travel industry.
• Communication skills can be developed through practice and experience.

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