This week on Here With Laura, we’re joined by Katie Nadji, founder of Swann Closet Design, to talk about how she built a thriving business creating beautifully functional closet spaces. Katie shares her journey from the fast-paced world of advertising to design and construction, first in New York City and now back home in Austin.

She opens up about what it was like to pivot careers, the lessons she learned working with a wide range of clients in New York, and how she’s built a life that balances motherhood, entrepreneurship, and craftsmanship. From giving yourself grace to managing client expectations, this conversation is full of thoughtful insights for balancing both a growing business and family life.

Key Takeaways

• Done is better than perfect. Sometimes getting a project to the finish line is more important than obsessing over every detail.

• Set boundaries early. Katie makes family time a priority and does not respond to work messages before 9 a.m., showing that balance starts with communication and discipline.

• Closets are construction. Treating closet design as a true build ensures proper planning, budgeting, and expectations for clients.

• Start the budget conversation early. Katie emphasizes that most clients don’t know what a closet costs, so transparency upfront saves time and helps align expectations.

• Space planning is everything. Before worrying about aesthetics, focus on how clients use their space. Every drawer, shelf, and hanging rod should have a clear purpose.

  
  

Resources and Links

Website: swannclosetdesign.com

Instagram: @swannclosetdesign

Recommended Organizers:

The Considered Home: https://www.instagram.com/considered.atx/

Hannah Goetz Organizing: https://www.hgorganizing.com/

Shop Living Oak: https://livingoakhome.comLearn More About Living Oak Interior Design: https://www.livingoak.com/about