In this conversation, Shujaat and Joselle explore the critical importance of personal branding in today's job market, especially for immigrants.

They discuss how branding shapes perceptions and influences career opportunities, emphasizing the need for individuals to actively manage their personal brand.

The discussion covers strategies for building a brand, the impact of AI and social media, and the significance of thought leadership. The hosts provide actionable insights and frameworks for listeners to define and enhance their personal brand, ultimately encouraging them to take control of their narrative in the professional landscape.

Don't forget to subscribe to Here's The Deal monthly podcast for more insights on career growth and leadership, and our weekly AI and Future of Work mythbusting and tutorials for your career transformation with AI!

https://www.youtube.com/@belongandlead

Chapters:

00:00 Introduction to Leadership and Branding

03:20 The Importance of Personal Branding

06:25 Defining Personal Branding

08:53 Building Your Brand: Perception and Intentionality

10:10 Framework for Defining Your Brand

12:48 The Role of AI in Branding and Job Market

15:54 Social Media and Professional Branding

17:26 Using AI Tools for Personal Branding

20:22 Conclusion: The Future of Branding in the Workplace

27:19 Exploring Personal Branding and AI

30:04 The Importance of Thought Leadership

34:57 Navigating the Landscape of Branding

38:37 The Immigrant Perspective on Branding

45:09 Reframing Presence and Performance

47:55 Strategies and Tactics for Effective Branding