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Prices climb, promises hold, and the rules keep shifting—so how do we still deliver value? We bring together a tariff and compliance leader, a logistics operator, an e-commerce veteran, and an AI strategist to decode a market where volatility is normal and optionality wins.

The discussion starts with the real pain points: retaliatory tariffs that wreck forecasts, currency swings that distort landed costs, and audit-ready compliance that separates resilient operators from the rest. Then we follow the ripple through the supply chain—fuel spikes, chokepoint surcharges, and labor strain pushing shippers to regionalize, slow down where it saves money, and invest in visibility from factory to shelf.

On the e-commerce front, customer acquisition costs rise and privacy rules tighten while shoppers expect both value and speed. We explore data as a strategic asset: how a strong product information backbone drives discovery, reduces returns, enables cross-border readiness, and lets B2B deliver consumer-grade experiences.

Finally, we get candid about AI. It’s not a magic bullet, but when used with care, it becomes the connective tissue—powering demand sensing, delay alerts, dynamic routing, governance monitoring, and smarter catalog operations. We share why AI POCs fail, how to design for measurable ROI, and where human judgment must stay in the loop.

By the end, you’ll have a clear playbook: treat compliance as competitive, build redundancy into sourcing and routing, clean and structure your data for speed, and deploy AI where the signal is strong and the stakes are high. We close with a call for price transparency and a fresh look at the customer journey—because trust and clarity still convert, even when costs rise.

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